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PROJECT FOR
INdUstrY ChallenGe ClaSS

About

Industry Challenge is an honors class offered at Immaculata University where select students parted with a growing company. Our goal is to provide a business proposal displaying white spaces and growth opportunities. During this project, myself and another student met with our partner and served the market. Researching aspects such as market trends, target market, the impact of COVID-19, geopolitics, tariff barriers, manufacturing regions, and much more were vital for the company's expansion.  In the fall of 2020, the class partnered with Dr. Erum Ilyas, the owner of Ambernoon.​

THE CLASS

OUR PARTNER

As a certified dermatologist, Dr. Ilyas values protecting skin from harmful UV rays. By combining her expertise in dermatology, love for fashion, and caring for the community, Ambernoon was born. Her mission is to provide protective and fashionable apparel with no added chemical finishes or dyes.  By the tight knit weave of the clothing, the skin is protected from the sun unlike with apparel currently on the market.  Not only does her clothing protect people, but by keeping the apparel free of chemicals, are waters are less polluted. 

Business Proposal

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